International ideas competition

Metropolitan t-shirt design contest

in collaboration with the
Course of Industrial Design
- University of Florence

 

The competition is born for designs to be reproduced on T-shirts. The chosen theme for the competition is “metropolitan design”, everyday uniqueness. The dominant aspect of the design, along with innovation, dedication, attention to detail, is above all the expression of your own story; all aspects that contribute to characterising the “metropolitan luxury” concept responding to the theme of the competition.

This competition targets all who feel “different” from the rest, but nevertheless don’t consider themselves “better”; to those who window-shop at “Hermes” but then prefer their T-shirt bought on a whim at "Portobello"; to those who see extravagance in their own experiences and crazes and to all those wanting to make themselves heard through lines and colour. We are calling out to all those young people who find beauty in their own uniqueness, with neither shame nor shyness.
We also want the value to originate from the brand (as a guarantee backed by "Made in Italy"), but above all from the thrill everyone experiences from what will be your designs.
It is as well to emphasise, in fact, that these must respond to new emotional needs, those of a more demanding and sophisticated customer base.

What we ask of you are real, fresh, captivating designs. “Metropolitan” fashion is obviously an everyday style, everything that the metropolis represents. You can glean inspiration from everything that surrounds you, but don’t forget to build in your own experience; make sure that an amazing story can be read between the lines of your design. Your T-shirt has to be (for someone) a symbol of uniqueness, character and an expression of his or her own values.

In the wake of this trend, the organizers invite designers, artists, students and architects under 40 to participate in an ideas competition focused on this interesting cultural market reality.